The livestream commerce industry is experiencing rapid growth, particularly in China, prompting debate over adequate consumer protections. While offering a fun and frictionless shopping experience, the booming sector has raised questions about buyer security and effective methods for resolving disputes. Concerns center on potential issues stemming from the fast-paced nature of these sales and the influence of key opinion leaders. Experts are discussing whether current regulations are sufficient to address issues like misleading product demonstrations or false advertising during these livestreams. The need for clearer guidelines and robust dispute resolution mechanisms is becoming increasingly apparent as the industry expands. This is especially crucial given the large volume of transactions occurring within China’s livestreaming platforms.