The prospective Editor-in-Chief of Latvian Public Media (LSM) considered the challenges of leading during wartime before accepting the position a year and a half ago. The individual questioned their ability to oversee the creation of public media content in a conflict situation. This internal deliberation highlights the increasing relevance of wartime preparedness for media organizations globally, particularly in light of geopolitical instability. The decision involved weighing the responsibilities inherent in the role against the potential dangers of operating during armed conflict. It underscores the critical role public media plays in providing information and maintaining stability during turbulent times in Latvia. Ultimately, the individual accepted the challenge, accepting the immense responsibility that comes with leading LSM.