A Victorian labour hire company, Women in Construction, has had its licence revoked after investigations revealed it was operated by men with prior criminal convictions. The company, which marketed itself as supporting women in the construction industry, faced scrutiny when the true identities of its operators came to light. Regulators determined the individuals were not “fit and proper” to manage a labour hire business, citing their criminal records as a key factor. The decision to refuse renewal of the licence underscores the importance of transparency and integrity within the labour hire sector. Authorities have not disclosed the nature of the criminal convictions. This case raises questions about the authenticity of the company’s branding and its commitment to its stated mission. The outcome signals a stricter approach to vetting labour hire operators in Victoria.