The Advertising Regulatory Board (ARB) has found a recent television advertisement for the Jetour Dashing vehicle to be misleading. The ruling stems from a complaint regarding the omission of crucial financing information within the advert. Specifically, the ARB determined the advertisement did not adequately disclose details pertaining to vehicle financing options available to consumers. This lack of transparency led the board to conclude the ad presented an incomplete picture of the vehicle’s affordability. Jetour South Africa has been directed to address the concerns raised by the ARB. The decision highlights the importance of comprehensive and accurate information in automotive advertising. Failure to comply with ARB rulings can result in further action.