Japanese Prime Minister Sanae Takaichi has dramatically increased her activity on platform X, posting nearly forty times in ten days, in an apparent effort to revitalize her declining public image. This surge in posts addresses controversial economic policies, responds to staff accusations of online defamation, and surprisingly, laments her loneliness in office – illustrated by a post about a cockroach encounter. Once enjoying support from 70% of Japanese citizens and securing a significant parliamentary majority, Takaichi’s approval ratings have plummeted to around 40-50% due to rising prices and a weak yen. Despite intervention by Japan and the US, the yen remains near a 40-year low, impacting the cost of living. Simultaneously, she has pushed forward with politically charged legislation, such as maintaining male-only imperial succession, further distancing her from the concerns of many voters. The unusual social media strategy appears to be a response to these challenges.

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