Japan is reportedly considering dissolving its “Cool Japan” initiative, a government-led project launched to promote Japanese culture abroad, mirroring the success of the “Korean Wave” (Hallyu). The program, initiated to boost exports of Japanese cultural products, has consistently operated at a loss. Despite aiming to increase tourism and sales of manga, anime, and other cultural exports, it has failed to achieve financial sustainability. Sources indicate the initiative has accumulated significant deficits, prompting a review of its effectiveness and future. The Ministry of Economy, Trade and Industry is currently assessing whether to continue funding the program or redirect resources. A final decision is expected following this evaluation, potentially marking the end of a key cultural export strategy.