RTÉ One’s ‘How to Shop Well Now’, presented by Claire Brock and Sophie Morris, offered familiar consumer advice—avoid impulse buys, shop with a list, and never when hungry. The programme sparked reflection on why viewers aren’t already implementing these simple strategies. However, a more pressing concern raised was Ireland’s significant reliance on food imports, with 80pc of its food supply originating from abroad. This dependence exposes Ireland to potential supply chain disruptions and raises questions about national food security. The show subtly underscored a disconnect between conscious consumer intentions and actual shopping behaviours. The broadcast prompted viewers to consider the broader implications of their purchasing choices beyond household budgets. Ultimately, ‘How to Shop Well Now’ highlighted that while shopping habits need examination, Ireland’s heavy reliance on imported food is a fundamental issue.