FIFA, under the leadership of President Gianni Infantino, has achieved significant financial success, according to recent analysis. While Infantino is known for making bold statements – recently claiming FIFA is a “official producer of happiness for humanity” – concerns are rising about the increasingly exclusive nature of the World Cup. Journalist Sami Pilvinen highlights the stark contrast between the organization’s celebratory rhetoric and the reality of the tournament’s transformation. The World Cup, under Infantino’s direction, is now largely perceived as an event catering to an elite audience. This shift raises questions about accessibility and the broader impact of the sport’s premier event. The article suggests a critical examination of FIFA’s priorities and the consequences of its financial focus.