A two-decade study reveals a direct link between the prominence of immigration in public discourse—particularly when framed around problems and conflicts—and the surge of far-right populist movements in Europe. The research suggests that focusing on negative aspects of immigration provides fertile ground for xenophobic ideologies to take root and gain political traction. This trend is now manifesting in Spain, where the current approach to migration policy is creating a favorable environment for the extreme right. By consistently associating immigration with societal challenges, the political climate risks normalizing and legitimizing extremist viewpoints. The study warns that this framing does not reflect the complex realities of immigration and its potential benefits. Ultimately, the research underscores how political narratives around immigration can have significant consequences for the broader political landscape.