Psychologists are examining the subjective experience of time and how it’s affected by smartphone usage. Despite an hour consistently containing 60 minutes, individual perception varies greatly – sometimes feeling fleeting, other times drawn out. Psychologist Zhuanghua Shi researches why this occurs, focusing on the impact of scrolling through content on mobile devices. The research explores how constant stimulation and the fragmented nature of information consumption on smartphones alter our internal sense of time. This distortion isn’t about time itself changing, but rather how our brains process and perceive its passage. Understanding these mechanisms could offer insights into managing our relationship with technology and regaining a more balanced temporal awareness. The study aims to explain the psychological processes behind this increasingly common phenomenon.