Following a reprimand from a minister, communication experts are calling for J-Kom, a Malaysian government information agency, to adopt a more professional approach when handling criticism. Communication specialist Zaharom Naim emphasized the need for the agency to maintain a diplomatic stance in its public interactions. The call for improvement comes after apparent dissatisfaction with J-Kom’s previous responses to public and media scrutiny. Experts suggest a more measured and considered approach is necessary to effectively address concerns and maintain public trust. This advice aims to enhance the agency’s credibility and effectiveness in disseminating government information. The situation highlights the importance of strategic communication for government bodies in a rapidly evolving media landscape.