A senior executive at Swedish company, Thorstenson, expressed a desire for retribution against a journalist from *Dagens Nyheter* (DN) following her reporting on the company. Emails reveal Thorstenson hoped the reporter would “pay a high price” and wished to “brand” her, indicating a clear intent to discredit her work. The journalist’s reporting focused on issues within the company, prompting the hostile reaction from the executive. DN has reported on the exchange, highlighting concerns about intimidation of the press. The incident has sparked debate regarding freedom of the press and the potential for powerful individuals to silence critical journalism. No further details regarding the specific reporting or the nature of Thorstenson’s position have been released. The company has not yet issued a public statement regarding the matter.