Despite record-breaking heatwaves sweeping across the continent, air conditioning remains uncommon in European homes, with only around 20% equipped with the technology. Millions of residents are adapting to increasingly hot summers without relying on air conditioning as it is not considered a necessity. This low adoption rate contrasts with regions experiencing similar temperatures, where air conditioning is far more prevalent. Factors contributing to this include historically milder climates, building design focused on natural cooling, and higher costs associated with installation and energy consumption. Experts suggest a shift in perspective may be necessary as heatwaves become more frequent and intense due to climate change. The lack of widespread air conditioning raises concerns about health risks, particularly for vulnerable populations, during extreme heat events. This situation highlights a growing need for adaptation strategies beyond traditional cooling methods.