New EU import duties on small parcels from China, implemented July 1st, aimed to end the era of extremely cheap online shopping. The new regulation imposes a €3 fee (approximately 75 CZK) per item in a parcel valued under €150, rather than per parcel. This change was intended to level the playing field for European businesses. However, Asian e-commerce platforms are already finding ways to bypass the new tax. The article highlights that while the intention was to increase costs, retailers are adapting, suggesting the impact may be limited. This situation raises questions about the effectiveness of the new regulations and the continued accessibility of low-cost goods. The popular online retailer Temu is specifically mentioned as having already found methods to navigate the new rules.