Ekaterina Taklaja, the editor-in-chief of ETV+, has raised concerns regarding upcoming changes to Estonia's language laws. The new restrictions specifically target the dubbing of foreign-language content. Taklaja warns that these measures could significantly reduce the Russian-language audience of ERR. The potential loss of viewership stems from the limited accessibility of dubbed materials. This development highlights the tension between linguistic policy and media reach. The broadcaster is now bracing for a possible shift in viewer engagement. These changes reflect broader national efforts to regulate language use in public media.