An Estonian meat producer, Rannarootsi Lihatööstus, unintentionally created a pro-Ukraine advertisement that has drawn criticism from some local pro-Russian individuals. The Facebook ad, generated by AI, depicted men grilling meat with smoke resembling scenes from Ukraine, while wearing shirts with the Ukrainian flag. The ad’s tagline, referencing a “sweet onion,” was interpreted by some as a derogatory reference to Russians, due to slang usage of "onion." Estonian politicians sympathetic to Russia attempted to ignite controversy around this perceived slight. The company maintains the ad was accidental and not intended to be political. The incident highlights ongoing sensitivities surrounding the war in Ukraine within Estonia's Russian-speaking community. Despite the controversy, the ad has gained attention for its unintentional political statement.