Color Line implemented a “no show” fee on March 24th for passengers booking day trips who fail to appear for their scheduled travel. The fee aims to discourage reservations that are not utilized, impacting revenue and capacity. According to the company, the introduction of this charge has demonstrably altered passenger behavior. Fewer passengers are failing to show up for their booked day trips since the fee was introduced. While specific figures regarding the reduction in “no shows” haven’t been released, Color Line reports a positive effect on their operations. The policy applies specifically to day trips, not overnight voyages. This move reflects a broader trend in the travel industry to address the issue of lost revenue due to unused bookings.