An Australian banana farmer has voiced concerns that a decision by Coles to streamline its supply chain will lead to the demise of small-scale farms nationwide. The farmer’s contract with Coles was terminated as part of this simplification process. He believes this action is indicative of a broader trend, where large supermarket chains prioritize efficiency over supporting smaller agricultural producers. This shift in power dynamics leaves small farmers vulnerable and unable to compete with larger, more consolidated operations. The farmer warns this could significantly reduce the diversity and resilience of the Australian banana industry. He fears many others will face similar contract terminations, ultimately reshaping the landscape of banana production in Australia. The move highlights the challenges faced by small agricultural businesses navigating relationships with powerful retailers like Coles.