Daniel Cepeda’s campaign is attempting to build momentum by focusing on increased voter turnout in Bogotá and the Caribbean region. However, the campaign continues to grapple with strategic errors made during the first round of voting. Efforts to appeal to centrist voters have yet to yield significant results, with messaging remaining blunt and potentially off-putting. The campaign appears to be prioritizing bolstering support where it already exists rather than aggressively pursuing new demographics. Analysts suggest Cepeda is finding it difficult to deviate from the tactics that initially underperformed. This continued reliance on a potentially flawed strategy raises questions about the campaign’s ability to gain traction. The campaign’s future success hinges on its capacity to adapt and refine its approach to reach a broader electorate.