Corporate executives have been actively lobbying the White House to postpone a new policy regarding ultra-processed foods. For several weeks, these leaders have voiced concerns about the potential impact of the policy. Their primary argument centers on the belief that the proposed definition of “ultra-processed” could lead to increased costs for processed food items. This lobbying effort suggests a desire to avoid changes that might affect profitability within the food industry. The specific details of the policy and the proposed definition remain central to the debate. The White House has not yet publicly responded to the executives' requests for a delay. This situation highlights the ongoing tension between public health initiatives and corporate interests.