A growing number of South Koreans, extending beyond younger generations, are opting for text-based communication like KakaoTalk over traditional phone calls. Many describe phone calls as feeling intrusive and demanding immediate attention, likening the experience to being “grabbed by the collar.” This shift reflects a desire for more control over communication timing and a preference for asynchronous interaction. The trend initially gained traction among younger demographics but is now observed across various age groups, including working professionals. Experts suggest this change is linked to a broader cultural emphasis on respecting personal space and boundaries. The convenience and non-interruptive nature of messaging apps are key drivers of this evolving communication preference. This preference is impacting social and professional interactions throughout the country.