Bollywood actress Preeti Zinta has received legal permission to pursue a case against Google and Meta. The lawsuit centers around the proliferation of manipulated media, specifically deepfake videos, altered images, and fabricated digital identities created using artificial intelligence (AI). Zinta alleges the unauthorized use of her likeness in these deceptive materials. This legal action marks a significant step in addressing the growing concern of AI-generated misinformation and its potential harm to public figures. The case aims to hold the tech companies accountable for hosting and distributing such content on their platforms. This development could set a precedent for similar cases involving AI-generated content and celebrity image rights in India. The court’s decision to allow the case to proceed signals a willingness to tackle the challenges posed by rapidly evolving AI technology.