While public debate in Canberra has focused on television betting advertisements, experts warn of a more significant threat. The real power of Australia's gambling industry now lies in cutting-edge, online technology. These platforms utilize hyper-personalised data to target users more effectively than traditional media. This shift represents a move toward sophisticated digital engagement strategies. By leveraging user data, betting apps can create tailored experiences that increase user retention. Consequently, the focus on TV ads may be overlooking the true scale of digital influence. Addressing these technological advancements is now critical for regulatory oversight.