Ben Cohen, co-founder of Ben & Jerry's, alleges that Unilever, the parent company of Magnum, is hindering the ice cream brand’s ability to take political stances. Specifically, Cohen claims Unilever is preventing Magnum from publicly criticizing Donald Trump, effectively stifling the brand’s activism. He believes this policy is damaging to Magnum’s brand identity and principles. This follows Unilever’s acquisition of Ben & Jerry’s and subsequent disputes over the ice cream maker’s independent social mission. Cohen expressed concern that Unilever is prioritizing profit over progressive values. The co-founder fears this represents a broader trend of corporate censorship regarding political expression. He has been a vocal critic of Unilever’s handling of Ben & Jerry’s post-acquisition.