An Australian hotel group is transitioning away from traditional key cards to modernize the guest experience. This move marks the next evolution in hotel access, following the shift from physical keys to electronic cards. By eliminating key cards, the group aims to streamline the check-in process for its customers. Guests will likely utilize digital keys on their smartphones to unlock their rooms. This digital transformation reduces the reliance on plastic waste associated with key cards. It also addresses common guest frustrations, such as losing or demagnetizing a card. The initiative reflects a broader trend of integrating smart technology into the hospitality industry.