Apple is preparing to raise prices on its products, citing increasing costs for memory chips. The warning came from outgoing Apple CEO Tim Cook in an interview with The Wall Street Journal. The price increases will affect a range of Apple devices, though specific models and amounts were not detailed. Cook indicated the rising costs are a significant factor impacting the company’s profitability. Consumers are advised to consider purchasing devices sooner rather than later to potentially avoid the forthcoming price adjustments. This announcement reflects broader industry challenges related to semiconductor supply and pricing. The company did not specify a timeline for the price increases.