The heirs of Víctor Gil Mallma, known as “El Picaflor de los Andes,” are pursuing legal action against the unauthorized use of his voice and image generated through artificial intelligence. The dispute centers on the commercial exploitation of a digitally recreated version of the late singer for performances. This case raises critical questions regarding copyright law, the protection of deceased artists’ legacies, and the ethical boundaries of AI technology. The family alleges the AI recreation is being used without their consent or authorization. The legal challenge aims to establish precedent concerning the rights surrounding an artist’s likeness after death in the age of rapidly advancing AI. The situation highlights a growing concern about the potential for misuse of an artist’s identity and work through artificial replication. This legal battle is expected to spark wider discussion about intellectual property rights in the digital age.