Albert Heijn, a major Dutch supermarket chain, will require customers to spend twice as much to earn a savings stamp, effective September 7th. Currently, customers receive one stamp for every euro spent, but this will change to one stamp per two euros. Customers with a paid discount subscription will be exempt from this change, creating further dissatisfaction. The announcement has drawn criticism online, with many accusing Albert Heijn of incentivizing sign-ups for their premium subscription service or implementing a hidden cost-cutting measure. Albert Heijn claims the adjustment is necessary to maintain the savings program and expand other discount options, but has not provided further explanation. The longstanding savings stamp system, used by an estimated 1.5 million people, has been a staple for over seventy years. The company did not address the social media backlash directly in its statement.