Consulting firms are experiencing a new form of pressure driven by the integration of Artificial Intelligence. While AI promises to alleviate tedious tasks, it is simultaneously increasing expectations for consultant output. The technology is effectively demanding the work of multiple employees from each individual. This shift is creating a more subtle, yet demanding, work environment within these firms. The core issue isn’t a reduction in workload, but a heightened expectation of productivity fueled by AI’s capabilities. This new dynamic is impacting consultants as they adapt to the changing demands of their profession. The situation suggests a fundamental shift in how consulting work is valued and performed.