TikTok Shop is experiencing a surge in videos created using artificial intelligence, fundamentally altering product promotion. While some creators are boosting video output and commission earnings with AI assistance, brands are expressing concerns about eroding consumer trust. Several companies are responding by tightening regulations for affiliate partners, potentially impacting creator income. This shift stems from fears that AI-generated content lacks authenticity and may mislead shoppers. The practice is also drawing criticism from some content creators themselves, highlighting a growing debate within the TikTok ecosystem. The increasing prevalence of AI raises questions about the future of influencer marketing and the value of genuine content creation on the platform.