TikTok advertisements in Singapore are utilizing artificial intelligence to create clones of local personalities Dewy Choo and Zhang Linghe without their consent. These AI-generated replicas are being used to promote products directly to Singaporean users on the platform. The unauthorized use of these individuals’ likenesses raises concerns regarding digital identity and the potential for deceptive advertising. Neither Choo nor Zhang Linghe authorized the creation or deployment of these AI versions for commercial purposes. This practice highlights a growing trend of AI-powered deepfakes being exploited for marketing, blurring the lines between authentic endorsements and fabricated content. The case is prompting discussions around regulations and protections against the misuse of personal identities in the digital realm, and the need for greater transparency in online advertising. TikTok has yet to release a statement regarding the issue.