Stellenbosch University is grappling with the impact of generative AI on its language planning initiatives. The emergence of AI technologies introduces complexities and tensions within existing language development processes. Traditionally, university language planning relies on established formal and technical procedures. However, AI’s capabilities are disrupting these conventional methods, creating a need to re-evaluate current policies. This situation demands a careful consideration of how to integrate AI responsibly into language practices. The university is now positioned to explore how AI can be harnessed while navigating the challenges it presents to established linguistic frameworks. Ultimately, Stellenbosch’s perspective offers valuable insights into the evolving landscape of language planning in the age of artificial intelligence.