The 2026 World Cup is beginning in North America amid concerns of low enthusiasm, particularly in the United States. High ticket prices are deterring potential fans, while visa issues have prevented others from traveling. Competing interest from the ongoing NBA Finals is also drawing attention away from the tournament. The opening match between the co-hosts, the United States, and Paraguay is scheduled for Friday in Los Angeles, but is not generating significant buzz among American audiences. This initial lack of excitement raises questions about public engagement throughout the event. The situation highlights potential challenges in attracting widespread support for the World Cup within the US market.