Ukrainian President Volodymyr Zelensky has made his first official visit to Serbia, a move signaling a strengthened diplomatic effort amidst ongoing conflict with Russia. The visit is being interpreted by some as a deliberate gesture to counter Russian influence in the Balkans. Bilateral talks are currently underway in Belgrade, focusing on strengthening ties between Ukraine and Serbia. A memorandum of understanding concerning cooperation in animal health and food safety is expected to be signed on Saturday. The visit is particularly noteworthy given Serbia’s historically close relationship with Russia and its reluctance to join Western sanctions. Analysts suggest Zelensky’s presence aims to demonstrate Ukraine’s commitment to forging alliances throughout Europe, despite Russian opposition. This visit has been described as a symbolic “slap in the face” to Vladimir Putin.