The National Network for Children in Bulgaria has expressed concern over a surge in gambling advertisements during the World Cup broadcast on public television. The organization argues that exposing children to these ads normalizes gambling and risks turning them into future customers of the gambling industry. They believe children have the right to watch football without being targeted by gambling promotions. The World Cup is seen as having opened a new avenue for gambling advertising in national media. This increased exposure is prompting calls for greater regulation and protection of young audiences. The organization’s statement emphasizes the potential harm to children from the pervasive marketing of gambling during a major sporting event. They advocate for responsible advertising practices to safeguard children’s well-being.