With the commencement of the World Cup, dedicated soccer fans are revealing the distinctive rituals and customs they practice in support of their teams. NBC News correspondent Jesse Kirsch is reporting on these expressions of fandom. These traditions vary widely, demonstrating the deep cultural connection supporters have with the sport. Fans are sharing how they prepare for matches, what they wear, and how they celebrate victories – or cope with defeats. The report highlights the unique ways individuals and communities express their passion for the World Cup. This showcases the global appeal and fervent following of the tournament, extending beyond the games themselves. These traditions add a personal and cultural layer to the World Cup experience.