Despite being slated to co-host the 2026 FIFA World Cup, interest in the tournament remains low within the United States. Current enthusiasm is being overshadowed by the ongoing NBA Finals, diverting potential viewership and attention. Organizers are hoping to generate greater excitement as the event draws nearer, but face significant hurdles. High ticket prices are a major deterrent for many potential attendees. A general lack of familiarity with soccer, or football as it’s known globally, also contributes to the tepid response. The situation presents a challenge for organizers aiming to cultivate a strong World Cup atmosphere in the US. They are working to overcome these obstacles and build momentum for the tournament.