Norwegian viewers are expressing disappointment with the television coverage of the current World Cup. Criticism centers on a perceived lack of the excitement and captivating elements traditionally associated with the tournament’s broadcasts. Reports indicate a decline in broadcast quality, diminishing the overall viewing experience. While specific details of the shortcomings aren’t extensively outlined, the general sentiment suggests a failure to capture the “magic” of the World Cup. This negative feedback raises questions about production choices and their impact on audience engagement. The issue has sparked discussion among football fans regarding the standards of sports broadcasting. It remains to be seen if broadcasters will address these concerns during the remainder of the tournament.