Initial concerns that hosting the FIFA World Cup would lead to increased surveillance and a “police state” atmosphere in the United States have largely dissipated, with tourists enjoying a positive experience. Pre-tournament anxieties centered on potential restrictions and heavy-handed security measures. However, reports indicate a welcoming environment and a successful event thus far. This positive reception is viewed as a soft power win for the US, regardless of which nation ultimately wins the tournament. The event is improving international perceptions of the country, countering previous negative narratives. Analysts suggest the World Cup is proving to be a valuable opportunity for the US to showcase its openness and hospitality on a global stage, enhancing its international image.