Chilean journalist Juan Pablo Meneses analyzes the changes exposed by the upcoming 2026 World Cup, characterizing them as a move into a new era he terms “post-football.” He argues football is transitioning from a popular celebration to a premium product, increasingly driven by commercial interests. A key factor in this shift is the significant influence of the United States on the business of football. Meneses’s analysis suggests a fundamental alteration in the sport’s core identity. The piece, originally published on EL NACIONAL, highlights concerns about the evolving nature of the game. This transformation is linked to the scale and commercialization surrounding the 2026 World Cup, co-hosted by the US, Canada, and Mexico. The article prompts reflection on the future direction of football globally.