WhatsApp is currently testing a new feature that automatically moves business-related messages into a separate folder after a set period. The testing period includes different timeframes, with a maximum duration of 24 hours before messages are archived. Users will have the option to disable this automated archiving function entirely within the app’s settings. However, the platform will not allow users to customize the archiving timeframe themselves – it will be an all-or-nothing setting. This feature aims to help users better organize their chats and reduce clutter from frequent business communications. The update is currently in testing and a wider rollout date has not been announced. It will likely streamline the user experience for those engaging with multiple businesses through the app.