Western Australia is facing a road safety crisis after a devastating two-week period saw 14 lives lost in traffic incidents. Perth Lord Mayor Basil Zempilas has responded by calling for a hard-hitting, graphic advertising campaign to shock drivers into safer behaviour. Zempilas believes current road safety messaging isn't effective enough in curbing the rising death toll. He argues that confronting imagery is necessary to truly resonate with the public and change attitudes towards risky driving. The proposal aims to highlight the tragic consequences of road accidents and encourage greater caution. Authorities are now considering the feasibility and impact of such a campaign. This move reflects growing concern over the escalating number of fatalities on WA roads.