VivaTech, France’s leading technology trade show, celebrated its tenth anniversary by transforming the Champs-Élysées in Paris into an open-air technology exhibition. The event, dubbed “Europe's largest open-air technology experience,” marks a significant expansion for the annual conference. This year’s iteration deviates from traditional indoor venues, bringing technology directly to the public in a high-profile location. The move aims to increase accessibility and visibility for the event, showcasing the latest innovations to a broader audience. VivaTech typically attracts startups, established companies, and investors from around the globe. The event’s organizers anticipate a substantial turnout as the show progresses, highlighting France’s growing role in the global tech landscape.