A Vietnamese online vendor, known as Huan Hoa Hong (Huấn Hoa Hồng), reportedly attempted to sell 300 billion dong (approximately $13 million USD) worth of perfume through a livestream sale. Despite a lengthy and strenuous livestream session, the seller seemingly failed to secure any orders. The event highlights the challenges of relying solely on livestream commerce, even for established influencers. This dramatic sales attempt underscores the difficulties in converting online viewership into actual purchases, particularly for high-value items. The incident has drawn attention to the pressures faced by online salespeople and the potential for unsuccessful marketing campaigns. It remains unclear what factors contributed to the lack of sales but suggests vulnerability in the livestream shopping model. This event is generating discussion about influencer sway and consumer spending habits in Vietnam.