Vietnamese businesses are transitioning from simply acknowledging Environmental, Social, and Governance (ESG) principles to actively implementing them, according to recent studies and expert analysis. This shift is largely attributed to increasing pressure from both the market and investors. Previously, many companies expressed support for ESG without concrete action. Now, external forces are compelling businesses to prioritize sustainability and responsible practices. This change indicates a growing understanding of ESG’s importance for long-term viability and access to capital. Experts suggest this trend will continue as investor scrutiny intensifies and consumer demand for ethical products rises. The move signifies a maturing business environment in Vietnam focused on broader stakeholder value.