Vietnamese coffee brand Trung Nguyên Legend celebrated its 30th anniversary with the opening of a new flagship store in Ho Chi Minh City’s bustling Nguyen Hue pedestrian street on June 16th. The new space, branded as Trung Nguyên Legend World Coffee, aims to showcase the brand’s coffee offerings and cultural experiences. The opening is part of a series of events planned throughout 2026 to commemorate the company’s three decades in business. The location in the popular pedestrian zone is intended to attract both locals and tourists. Trung Nguyên Legend seeks to solidify its position as a leading Vietnamese coffee brand with this strategic expansion. The company anticipates increased brand visibility and customer engagement with the new store. This launch signifies a commitment to continued growth and innovation within the Vietnamese coffee industry.