Newly elected Venice Mayor Simone Venturini is pushing for a significant increase in tourist entry fees, proposing a €50 (approximately $54 USD) charge. The aim is to discourage visitors during peak tourist seasons and alleviate overcrowding within the city. Current entry fees have proven insufficient in managing visitor numbers, according to the mayor. Venturini believes a higher fee will act as a more effective deterrent. The proposal is considered controversial, but the mayor hopes it will help preserve Venice for both residents and future tourists. The increased revenue is not explicitly stated as a goal, with the focus remaining on crowd control. This move follows ongoing concerns about the impact of mass tourism on the fragile ecosystem and infrastructure of Venice.