Venice is considering a significant increase to its visitor entry fee in an effort to manage overtourism. The fee, initially launched as a trial in 2024, could be raised tenfold under a proposal by newly elected Mayor Simone Venturini. This measure aims to discourage day-trippers and alleviate pressure on the city’s infrastructure and local residents. Venice has long struggled with the negative impacts of mass tourism, including overcrowding and strain on public services. Details of the proposed fee increase are still being finalized, but the move signals a strong commitment to prioritizing sustainable tourism. The city hopes the increased cost will encourage visitors to stay longer and contribute more meaningfully to the local economy, rather than simply passing through. This follows similar discussions and measures implemented in other popular European destinations facing overtourism challenges.