A new study commissioned by Snickers reveals that fan anxiety is significantly heightened by Video Assistant Referee (VAR) decisions in football. While many supporters acknowledge the benefits of video review, over half (51%) experience tension as soon as a VAR analysis begins. The anticipation surrounding the final verdict is often as emotionally charged as the match itself, according to the research. This suggests that VAR is impacting the overall viewing experience, creating a new layer of suspense for fans. The study highlights the psychological effect of delayed decisions in a fast-paced sport. The findings indicate a complex relationship between fans and the technology, acknowledging its value while simultaneously recognizing its capacity to induce stress.
