The 2026 FIFA World Cup’s North American launch event concluded in the United States, following similar celebrations in Mexico City and Toronto. The event took place at SoFi Stadium in Los Angeles on Saturday, June 13th, ninety minutes before the USA versus Paraguay Group D match. This marks the first time the United States will host World Cup matches since 1994. The series of launch events highlighted the collaborative, three-nation hosting arrangement for the tournament. The Los Angeles event signaled the official commencement of World Cup preparations within the US. The launch builds excitement as the tournament approaches in 2026. Further details regarding the event’s specifics were not immediately available.